Emerald Queen Casino & Hotels

I designed a regional evergreen basketball campaign to promote sports betting at the BetMGM Sportsbook at Emerald Queen Casino. The project involved working closely with the BetMGM creative team, with all assets submitted for brand review and approval to ensure they aligned with BetMGM’s visual standards. I created a range of marketing materials to support the campaign, including on-property digital billboards as well as digital advertising assets like Google web ads and social media banners. The campaign was built to maintain a consistent presence throughout the basketball season while reinforcing the BetMGM brand within the sportsbook environment.