From 2017 to 2020, I designed and managed quarterly billboard campaigns for Toyota Carlsbad, creating large-scale advertising featured along California State Route 78 in North San Diego County. The billboard placements targeted one of the region’s busiest commuter corridors, reaching thousands of drivers daily and generating significant annual brand impressions through consistent, high-visibility exposure. My role included developing eye-catching creative that aligned with Toyota’s regional brand standards while tailoring messaging to the local market and seasonal promotions. In addition to the billboard designs, I collaborated closely with regional marketing teams, vendors, and production partners to ensure each campaign was executed accurately and delivered on schedule.