creative services
Client: Toyota Carlsbad
Role: Sole Graphic Designer
Project: This billboard is located just off Highway 78 in Carlsbad, California. As a major commuter freeway, it receives between 30,000 and 40,000 impressions every day. I wanted to showcase Toyota Carlsbad's enjoyable, easygoing, and laid-back service they offer. In addition, focus on the Carlsbads surf culture that dominates the area.